The label of Pamela Henson was born in the year 1993. The story is as astonishing as simple. A girl friend of Pamela Henson saw
a young woman in one of the hip cafes in Amsterdam. She was wearing riding breeches in combination with a tight fitting blouse.

The look was absoluty authentic as if she had just finished her horseback ride. This look was spreading in the street scenes of London and Paris. The equestrian glamour was born - representing a luxury lifestyle many people do associate with riding.